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Eula Smith

Eula Smith is the owner of EMS Consulting Inc, based in Los Angeles Ca. She began her fashion career in retail at one of the top retailers, Nordstrom, where she held many roles, including buyer, store manager and designer divisional manager. Her fashion career has taken shape in many countries, including England, France and Italy, to name a few, with her travels helping to fuel her passion for all things fashion.

Eula went on to start her own company, which specializes in developing private label brands for major retailers and boutiques across the country. In 2019, Eula expanded her company by creating a new brand, EMarie Travel, featuring a line of travel accessories, including the popular travel blanket, which has been featured on Oprah’s Favorite Things list, 3 years in a row.

In addition to its e-commerce website, EMarie can be found in several retail stores, and hotel properties.

Eula also lends her strategic skill set to one of the top global talent agencies, United Talent Agency (UTA), where she sits on the Ventures team, working on business development in the fashion and beauty space for UTA talent.

When Eula is not working, she focuses her time on her philanthropy, including The Rape Foundation and Anastasia Brighter Horizons, as well as sits on the board for BRAG USA (Black Retail Action Group), and the advisory board for WACO (Where Art Can Occur).

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